Privacy Policy


 Your privacy is important to us. We treat it, and any information that you give to us, with as much care as possible. We want you to understand what we do with the information we collect from you, so if after having read this policy, you have any queries, please contact us by email at info@guillotine-england.co.uk

  1. Who are we?

We are Guillotine Clothing Limited. For further company details, please see the ‘Contact Us’ section below.

  1. Who does this policy apply to?

This privacy policy applies to personal information we hold about individuals, sole traders and partners within a partnership. It does not apply to information held about companies and other organisations.

  1. What personal information do we collect?

We may collect the following types of personal information from you:

Contact details: information that allows us to contact you directly such as your name, email address, telephone number and addresses associated with your account.

Security details: such as your password used to access your account.

Order history: records of the products you purchase.

Size details: records of your preferred sizing for our products.

Gift cards: when you use a gift card to make purchases on our website.

Delivery information: information relating to the delivery of our products to you, such as your address.

Responses to surveys, competitions and promotions: we keep records of any surveys you respond to or your entry into any competition or promotion we run.

Social media: information that you disclose when you post to our social media pages.

Records of your discussions with our customer support team: when you share comments and opinions with us, ask us questions or make a complaint we will keep a record of this. This includes when you send us emails, phone our support team 

How you use our website: when you use the website at www.guillotine-england.co.uk , we collect information about the pages you look at and how you use them.

Location information: your computer's IP address may tell us an approximate location when you connect to our website but this will be no more precise than the city, state or country you are using your device in.

You are not required to provide any of the personal information described above to us, however, if you do not do so, you may not be able to purchase our products.


Just to be clear, your credit card information is held securely on our third party payment providers’ server and cannot be accessed by us. Depending on which method of payment you use, the relevant payment provider will be SAGE Pay Europe Limited, Elavon Financial Services DAC, American Express Company or PayPal . To see how they treat your personal information, click  


  1. What do we use your personal information for?

Personal information used


Lawful basis

·       All the personal information we collect

To process your orders and maintain your account

This is necessary to fulfil our contract with you.

·       Transaction information and payment information (but not card details, as these are not visible to us)

To take payment for our products

This is necessary to fulfil our contract with you.

·       Contact details

To deliver products to you

This is necessary to fulfil our contract with you.

·       All the personal information we collect

To answer your queries or complaints

We have a legitimate interest to improve the products and services we provide.

·       All the personal information we collect

To maintain and improve our products and services

We have a legitimate interest to improve the products and services we provide.

·       How you use our website

·       Transaction information

·       Records of your discussions with our customer support teams

·       Claims history

To conduct data analytics and statistical research to help us improve our online services.

We have a legitimate interest to improve the products and services we provide.

·       All the personal information we collect

To conduct staff training

We have a legitimate interest to improve the products and services we provide.

·       All the personal information we collect.

To develop new products and services

We have a legitimate interest to improve the products and services we provide.

·       All personal information we collect (but not your payment information)

To determine products and services that may be of interest to you

We have a legitimate interest to improve the products and services we provide.

·       Contact details

·       Your order history, so we can determine what other products and services may be of interest to you

To conduct direct marketing

We will ask for your consent to process your data for this purpose, you may withdraw your consent at any time.

·       All the personal information we collect

To investigate misuse of your account, fraud and to conduct debt collection

We have a legitimate interest to detect crime and to collect debts.

All the personal information we collect via the competition entry forms

To operate a competition and if you win, to let you know you have won and to deliver your prize to you. Each competition has its own rules and they will be visible when you enter the competition online. Please ensure that you read them fully to understand any additional purposes for which your personal data may be used.

This is necessary in order to fulfil our responsibilities under the competition or promotion and is in our legitimate interests to promote the products and services we provide.


We may anonymise and aggregate any of the personal information we hold (so that it does not directly identify you). We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our website and developing new products and services.

  1. Sources we collect your personal information from


We will collect personal information from a number of sources. These include the following:

  • Directly from you:when you create, manage or amend your account with us, purchase products from us, complete forms we provide to you, enter our competitions, promotions and surveys, make a claim, make a complaint, contact us by phone, email or communicate with us directly in some other way (e.g. via social media platforms). Please ensure that your personal data is accurate and complete and up to date at all times. We are not responsible if you have failed to keep it complete, accurate and up to date (e.g. if a product you have purchased is delivered to the wrong address, because you have failed to update your details).
  • Our website:provides us with information about how you use it and the devices in your home that you connect to it.
  • Our payment provider:it will provide details to us as to whether your payment has been accepted.
  1. Who we share your personal information with

We share personal information with the following parties:

  • Delivery companies:to deliver products that you have ordered from us.
  • Other service providers and advisors:such as companies that support our IT, help us analyse the data we hold, process payments, send communications to our customers, provide us with legal or financial advice and generally help us deliver our products and services to you.
  • Third party companies that we may jointly run a competition with: in that case, there will be particular terms and conditions that apply to the competition, which will clarify how your personal data will be shared with and used in that particular circumstance.
  • Purchasers of our business:buyers or perspective buyers who we sell or negotiate to sell our business to.
  • The Government or our regulators:where we are required to do so by law or to assist with their investigations.
  • Police and law enforcement:to assist with the investigation and prevention of crime

We do not sell, share, hire or otherwise deal in any of your personal information with third parties unless you give us specific permission to do so.


  1. Age restriction

If you are under 13 years of age you cannot register an account on our website. No information should be submitted to us without consent of the relevant parent or guardian.

Note to parents
Our services are not directed specifically at children under the age of 13. We do not permit registration by, and will not knowingly collect or use personal information from, anyone under the age of 13, except as set out above in relation to competitions. Please make sure that your child does not give us personal information on line without asking your permission.

If you believe that your child under the age of 13 may have registered on the website, you can contact us at info@guillotine-england.co.uk  and we will tell you what personal information, if any, we are holding in relation to your child. At your written request, we will suppress the child's personal information or place limits on the use and/or disclosure of the child's personal information.

  1. Transferring your personal data internationally


The personal information we collect may be transferred to and stored in countries outside of the European Union. Some of these jurisdictions require different levels of protection in respect of personal information and, in certain instances, the laws in those countries may be less protective than the jurisdiction you are typically resident in. We will take all reasonable steps to ensure that your personal information is only used in accordance with this privacy policy and applicable European data protection laws and is respected and kept secure.


9.How long do we keep personal information for

We will keep your personal information disclosed to us via your account or other communications with us, for as long as you have an account with us or communicate with us. After you close your account with us or cease communicating with us, we will keep your personal information for a reasonable period to maintain our records and legal obligations to you and otherwise operate within best practice.

  1. Cookie Policy
    Our website places cookies, which are small data files, on your computer or handheld device. This is standard practice for all websites. Cookies are essential for helping us deliver a high quality website and online experience for our users, and some collect information about browsing behaviour. By using and browsing our website, you consent to cookies being used in accordance with this section.

    What are cookies?
    Our website uses cookies to collect information. Cookies are placed on your computer or other mobile or handheld device (such as smart ‘phones or ‘tablets’) as you browse it. They are used to 'remember' when your computer or device accesses our website. The cookies are essential to the effective operation of our services and to enable to you shop with us online. Cookies are also used to tailor the products and services offered and advertised to our customers, both on this website and elsewhere.

    Information collected
    Some cookies collect information about browsing behaviour by people who access this website via the same computer or device. This includes information about pages viewed and the user journey around the website. We do not, however, use cookies to collect or record information on user name, address or other contact details.

    What cookies are set?
    Our website itself sets a session cookie named PHPSESSID, while Google Analytics ( a web traffic analytics system ) sets a number of cookies labelled __utma, __utmb, __utmc and __utmz. 


We do not disclose personal information to anyone else except as set out in this policy. We may provide third parties with aggregate statistical information and analytics about users of our products and services but we will make sure no one can be identified from this information before we disclose it. 

What are the cookies used for?
The main purposes for which cookies on this website are used are:-
• for technical purposes essential to effective operation of our website.
• to enable us to collect information about the browsing activities of visitors, including to monitor the traffic sources, browsers & devices used to access the website as well as pages visited.

  1. Security

Our website has numerous security measures in place to protect the loss, misuse and alteration of information under our control, such as passwords and firewalls. We cannot, however, guarantee that these measures are, or will remain, adequate. We do, however, take data security very seriously and will use all reasonable endeavours to protect the integrity of the information you provide.

  1. Direct Marketing

From time to time, if you agree, we may contact you by email, post or SMS with information about our products and services we believe you may be interested in.

To be clear, we will only send marketing messages to you in accordance with the marketing preferences you set when you create your account or that you tell us you are happy to receive.

You can then let us know at any time that you do not wish to receive marketing messages by sending an email to us info@guillotine-england.co.uk You can also unsubscribe from our marketing by clicking on the unsubscribe link in each marketing message we send to you.


  1. Your rights in relation to your personal information

You have the following rights in relation to your personal information:

  • the right to be informed about how your personal information is being used;
  • the right to access the personal information we hold about you;
  • the right to opt-out of receiving direct marketing messages;
  • the right to request the correction of inaccurate personal information we hold about you;
  • the right to request the blocking or deletion of your personal information where the processing does not comply with applicable data protection laws and;
  • the right to request that we port elements of your data either to you or another service provider.

To exercise any of the above rights, please contact us at info@guillotine-england.co.uk.

If you are unhappy with the way we are using your personal information you can also complain to the UK Information Commissioner’s Office or your local data protection regulator. We are here to help, and encourage you to contact us to resolve your complaint first.  More information about your legal rights can be found on the Information Commissioner’s website at https://ico.org.uk/for-the-public/.


  1. Changes to this notice

We may update this privacy policy from time to time. When we change this notice in a material way, we will update the version date at the bottom of this policy. For significant changes to this notice we will try to give you reasonable notice unless we are prevented from doing so. Where required by law we will seek your consent to changes in the way we use your personal information.


  1. Contact Us

Our contact and registration details are as follows:

Company Name:               Guillotine Clothing Limited

Place of Registration:                   England and Wales

Company Number:                       08510590

VAT Number:                                GB 281264603

ICO registration No:                      ZA801962

Trading address:              Manor Farm, Turnpike Chilmark, Salisbury, Wiltshire SP3 5AF.

Registered Office:                  Stepien Lake LLP 43 Welbeck Street London W1G 8DX

Tel:                                     01722 580 250

Email:                                info@guillotine-england.co.uk


This address and contact details should not be used for general customer or order enquiries or to make order returns. Please see our Get in Touch page on our website for those details.